Understanding briefs
A brief is defined in media terms as a resource that outlines the objectives, target audience, budget, and the other criteria that are important to the client in the production of a media product. explicit requirements what is stated that the client wants implicit requirements what could be inferred the client wants requirements that are open to interpretation something you have freedom to change constraints limitation Briefs: briefs for a media products come in many different forms. Contractual brief is a type of brief whereby the production company goes in to a contract with the client to produce the product. if the production company fails to meet the requirements of the brief they may face legal issues as a result. Negotiated this type of brief will be brought up if the cooperative Breif will be given by 2 or more media companies. It allows any issues between them to be discussed about the breif ro anything they would like to up with client. Through the negotiations the breif can t...