LO2 To evaluate client requirments and traget audience considerations

Formal - schedule that has a lot of restrictions and other constraints usually a more professional way of making a brief.

Informal - a brief that could be made over a phone call informal

Negotiated - is a kind of back and forth over the client and the worker to create the best brief for both sides.

Contractual - the brief is outlined within a contract employment

Tender - 

Commission-

Socio economic

age

gender

ethnic groups

psychographics

geographic

sexual orientation

mainstream v niche

it is important to make sure that all genders are represented and this is important because the target audience is very wide and the app will have to represent everyone. Setting up a community room and not specific groups of people only allowed to use certain parts of the app. Stopping any offensive behavior form taking place and making the app safe. E.g homophobic comments or users trying to ban together. Need to interview all kinds of people with different genders to make the app usable and safe for all people of all genders. E.g ask girls not just boys.