LO3 Research

1. Pre production.

2. primary and secondary.

market research gathering research based on a specific industry.

audience research research using groups that have used consumed the product.

product research examining existing products and what weakness/strengths they have.

the purpose is to make sure the product targets the correct audience in the correct way.

organisations collect ASA RAJAR BARB Ipsos MORI Touchstone research Inc

is an important part of planning when a new product is developed

the production team now carry out research into the product itself, this is done by:

collecting source material this depends on the media product.

establish how viable the project is. Will it be a success? Is it worth making.

primary research first hand non lazy research

through street finding people can get instant information and also finding target demographic

disadvantages are are small groups

Using previous surveys non fictional book and newspapers

done by april

rules for content

time

use a mind map and moodboard blue sky thinking

swot analysis

Strengths internal

weakness Internal

Opportunities external

threats external timescales and other products